Free Guides & Playbooks

Actionable insights and strategies for independent hotel owners who want to grow their business and delight their guests.

Hotel SEO in the AI Era

Hotel SEO in the AI Era

How ChatGPT and Google AI choose top hotels – and how to make sure they pick yours.

How Guests Will Search for Hotels in 2026

How Guests Will Search for Hotels in 2026

From Google to GPTs - what the next wave of discovery means for small hotels.

The Hidden Math of Loyalty

The Hidden Math of Loyalty

A simple retention model every small hotel should understand.

Five Non-Trivial Ad Ideas That Actually Work for Small Hotels

Five Non-Trivial Ad Ideas That Actually Work for Small Hotels

Campaign angles agencies never tell you about.

The Psychology of 5-Star Reviews

The Psychology of 5-Star Reviews

What makes people leave a 5-star review - and how to influence it without asking.

The Great Shift: From OTAs to Direct Channels

The Great Shift: From OTAs to Direct Channels

Why 2025–2026 will redefine hotel independence.

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