Guide
Five Non-Trivial Ad Angles That Actually Work for Small Hotels
Executive Summary
Creativity + hyper-specific promises beat generic “best hotel” ads.
The Five Angles
1
Locals’ Weekend Escape
Target radius 30–60km in off-season. Angle: “2-night quiet stay + late checkout.”
2
“Last Balcony Room This Weekend”
Use scarcity with high-intent audiences.
3
“We Keep It Quiet”
Leverage a common pain in your area-noise/queues-if your reviews support it.
4
“Bring a Friend, Get Wine”
A social proof + micro-referral angle.
5
“We Remember You”
Warm retargeting to past site visitors/bookers with a personal tone.
Setup Checklist
- Pull 10–20 review snippets proving your angle.
- Align landing page headline with ad claim (zero “scent” break).
- Add view-through & call tracking.
- Start small, scale winners.
KPI Targets
- CTR > 2.5% (Search) / >1.2% (Social)
- LP conversion > 3–6%
- CPA vs “expected room margin” threshold
(Use angles informed by competitor pain-see Guide 6 for data linkages.)
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